Business Profile Vintage Vantage

We are taking a look at Vintage Vantage - a thriving online business. Not only can you buy their clothing at their website, but you can also buy them at their eBay store. Vintage Vantage's eBay store is thriving as well, with many customers very interested in their products for sale.

As the business name states, Vintage Vantage is all about vintage clothing. Even their website is adorned with 70's style colors and characters like "Sarge". The web copy they have even sounds like a early 70's song! It's all vintage, inside and out. This focus creates a unique and targeted market - a group of people that enjoy vintage, used clothing. Vintage clothing has actually gained popularity in the past decade or so, with more and more early teens to early twenty year olds jumping at this type of clothing. It's trendy. It's groovy. As stated in the about me page on Vintage Vantage's website, "At it's moment it's a website that sells really, really ridiculously cool t-shirts. At it's most dizzying complex, Vintage Vantage is a way of life, a philosophy that's been embraced by teen dads the world over".

The owner goes to thrift shops and finds old vintage shirts. He also buys shirts from other people who go to thrift shops in their areas. By doing this, he has basically created a business solely on buying used clothing and selling them for profit on the website and the eBay store. The eBay store is doing extremely well with a 99.7 percent positive feedback.

You have probably seen people - mainly teens or other young people - wearing t-shirts with Care Bears, Rainbow Brite, Spiderman, Superman, My Little Pony, and many more characters and cartoon idols from the late seventies and early eighties. Well, they have made a huge comeback. Teens have fully embraced this comeback by searching out such t-shirts, even if they are used. Clogs and bellbottoms are the coolest and trendiest to wear. Everything about the seventies' era has made a comeback, and teens just love it, especially young girls.

Vintage Vantage has taken noticed this growing trend, and taken advantage of it by throwing a neat business out there that is strictly vintage. By hitting a targeted market, any business has a better chance of success. Vintage Vantage has done just this. By buying from thrift shops and others who find groovy clothing in their own areas, Vintage Vantage sells them at a higher price with pictures of young men and women modeling the clothing. Pictures do speak a thousand words, especially in the business world.

It is a growing trend, and Vintage Vantage has targeted its business to only those interested in vintage clothing. By buying from thrift stores and others for a low price, Vintage Vantage should make a nice, steady profit.

Finding a target market and going after that unique group of people, any business has a better chance of success. So, check out what Vintage Vantage is doing! It's brilliant. And remember, if you are targeting a unique market, maybe you should rethink your marketing plans.

Resources:

http://www.vintagevantage.com/originals.php?category_id=4

http://www.vintagevantage.com/auctions.php